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Enquirer Consulting Group / Prepared for Neil Pilla
August 2026

Two hats.
One engine.

Neil, you said worth exploring for either. Here's the short read on what we'd build, for NMA Southeast, for your distribution side, or both.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Both of your builds run on first conversations.

01
A new seat. Director of Business Development Southeast at NMA since February, with a territory to build.
02
NMA gives you a real story to carry: the AMP platform, the 3 or Me program, Joint Commission accreditation. The kind of story that lands, once it reaches the right surgeon or service-line leader.
03
And IONM grows the way it always has, surgeon by surgeon, hospital by hospital, on relationships and referrals. It works. It is also slow, and it runs on your calendar.
04
Then there is the second hat: your own distribution and consulting business across ENT, spine and neuro, growing in the hours NMA leaves over.
05
Twenty years in medical sales and a CNIM behind you. Credibility is not the gap. The number of doors you can open in a week is.
Territory BD and a distribution book share one constraint: there is only one Neil. The engine's job is to multiply the front end of your week.
Prepared for Neil Pilla
Where this goes

From one calendar to a pipeline that fills it.

Today
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New relationships start where you can physically be: the OR, the hallway conversation, the drive between accounts.
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The Southeast territory is yours to build, and every first conversation costs senior time.
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The distribution side gets attention in the gaps, so that pipeline moves in bursts.
In the first weeks and months
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A named Southeast universe: spine, neuro and ENT surgeons, service-line leaders and the facilities they operate in, built to your definition of a good account.
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Or pointed at the distribution side: the physicians, hospitals and systems that adopt the lines you carry. Same engine, different list.
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A steady weekly flow of first conversations, each researched and written for one named person, in your voice.
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Positive replies land with you, with a way to reach the person. You walk into warm rooms instead of cold ones.
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How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for you

One engine, pointed at whichever hat you choose.

The account map

The named Southeast universe, surgeons, service-line directors and facility leaders, or the adoption targets for the lines you carry. Or both. You tell us which names count and which never will.

The message

Written fresh for each named person, carrying the story you choose to lead with. No templates, and nothing that cuts against the clinical credibility you've spent twenty years building.

The handover

The playbook, the data, the tooling, the dashboards and a trained operator. After four months the engine is yours, whichever hat it is wearing.

The mechanics are the same either way. Only the list and the message change, and we build both around what you already know about your market.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Southeast surgeons, service-line leaders and facility decision makers, or the adoption buyers for the lines you carry, filtered to your definition of a good account.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

Market development is your trade.

01

You know a good first conversation

You've built market development functions before, and you're building one now. You know exactly what a warm first conversation is worth. We make more of them happen.

02

The universe is finite

Surgeons, service lines and facilities are named lists, not addressable-market guesses. Outbound was built for markets like this.

03

It feeds the motion, not replaces it

Relationship BD still closes. The engine fills the front of it, so the OR visit, the referral and the follow-up all start warmer.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$1M+
New business sold by clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
The same engine ran inside Innovative Medical for diagnostics outreach. Cumulative numbers from live client campaigns.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's find out which hat wins.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings a first cut of the named Southeast universe and a read on the distribution side. You tell us where the list is right and where it is wrong.
  3. If it fits, we agree the scope and a start date. If not, you keep the read and the account map.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Neil Pilla.